Your Partner for Strategic Sales Success
Nicolai Christ is the leading specialist for strategic sales for multinational corporations and German SMEs.
Authentic, direct, speaks his mind
As a native Berliner, Nicolai Christ speaks his mind. And that is exactly what his clients appreciate: the authentic, direct and relentlessly honest manner, which always pursues exactly one goal in a motivating and respectful way: To get the best out of every individual.
Thanks to his bilingualism, with German and English as his native languages, he succeeds all over the world.
His unusual blend of well-founded education in various disciplines and tried-and-tested practical experience is as unique as his creative, provocative and motivating manner in his presentations and in dealing with his clients in workshops and coaching sessions. ‘With passion for maximum performance improvement’ is his credo, sustainability his mission.
As the person responsible for setting up various sales organizations for direct and indirect sales channels, he can look back on extensive expertise in the successful management of powerful sales units.
Education & Further Training
Corporate Life & Practical Experience
Up-close & Personal
Experience you can build on
Nicolai Christ translates corporate sales experience to SME sales.
Professional, strategic sales is not a privilege reserved for large, international corporations. Excellent salesmanship can be learned. And no company can afford today to not invest in professional sales. For more than 20 years, Nicolai Christ has been an internationally sought-after speaker, trainer, coach and university lecturer on sales and leadership. The business informatics graduate and MBA has worked intensively with people from more
than countries on all five continents to improve their performance and today inspires as a valuable source of ideas and expert for Sales Performance & Self Leadership. as 50 Countries on all five continents and inspires today as a valuable source of inspiration and expert for Sales Performance & Self Leadership thousands of seminar and lecture participants all over the world.
Strategic Sales
Strategic sales is a craft that can be learned, combining the art of customer communication and understanding customer needs with the science of precise planning to create sustainable competitive advantages.
The Problem:
Untapped Sales Potential
The reasons why sales units fail to exploit their full sales potential are almost always the same.
Which of the three is preventing your sales from growing?
1.
Missing
Toolbox
Sales simply lacks the tools. Investments in training are not made, or only half-heartedly with arbitrary individual measures, so that the sales staff do not even know what strategic sales is or how it works. In this way, training becomes merely an alibi, but not part of a well-thought-out education, and sustainable results are inevitably absent.
2.
Missing
Support
Sales teams often lack support in implementing what they have learned. The theory taught in seminars and webinars is not implemented in a behavior-oriented manner, leaving the sales team to apply it on their own. Especially with new content or the necessary change of bad habits, this often leads to resignation instead of positive changes.
3.
Missing
Commitment
Sales teams often lack the commitment to consistently implement strategic sales approaches, whether out of pure convenience, because the benefit is not immediately apparent, or simply because no one asks them to. The problem here is almost always the sales management, which does not correctly integrate strategic sales approaches into the overall concept and fails to demand the application of the necessary steps from the sales team.
The solution in a
suitable format
For a sustainable change in behavior and the resulting success, the overall concept must be coherently developed to fit your individual situation and with the integration of existing resources. Only a tailor-made solution will deliver the results you want to achieve.
In-Person Events
Still the most effective format for intensively developing new skills and anchoring them in a behavior-oriented way, especially in settings where practicing and improving are the focus.
Hybrid Events
The contemporary format for excellence programs and distributed teams to achieve the best ratio of effectiveness and efficiency and to involve team members who cannot be present on site.
Online Events
The lean and efficient format for conveying short, focused units of knowledge and organizing follow-ups. Especially for coaching, online events are the primary choice, both for individual and group coaching.
Impulse Presentations & Workshops
Do you aim to inspire, motivate and involve your sales team? Then the best way to do this is in the form of impulse presentations, so-called keynotes, or interactive workshops.
Seminars & Programs
Do you aim to professionalize your sales team, focus on specific specialist topics or provide well-founded training for strategic sales? Then the best way to do this is in the form of tailored seminars and excellence programs.
Management Retreats
Do you aim to realign your sales team, define successful sales processes or analyze your most important KPIs? Then the best way to do this is in the form of management retreats, off-site and far away from everyday life. The Costa del Sol, for example, offers fantastic possibilities...
Our Collaboration
Event-related, goal-oriented and tailored to you. Individually or as a combination of lectures, development modules, coaching and consulting, you will receive a tailor-made solutionthat combines knowledge, implementation and success and sets your sales team up for maximum performance.
Professional - Individual - Emotional - My brand essence for 20 years.
Maximum performance impact
"Everything I do has only one goal: to make you and your organization even better at and in what you do!"
Nicolai Christ has been advising and supporting companies, their executives and sales units, as well as solopreneurs, for twenty years in maximizing their performance in the areas of sales and leadership development.
His excellent analytical skills, intercultural versatility, and crisis-tested entrepreneurship enable him to work successfully with a wide variety of individuals at all corporate levels, from SMEs to MNCs in various industries, on both local and global scales.
As a sales professional with many years of experience, his focus is always on the goals to be achieved, rather than the teaching of theory and methods. He addresses the specific situation, previous knowledge, and known and existing processes, language models, and sales infrastructure. With a focus on behavior-oriented and therefore sustainable change, he works with passion and emotion on every challenge until it is mastered.
Testimonials
Participants from all over the world agree:
"Working with Nick is Life-Changing!"
“To me, the content delivered, the methods used, the relationship created during these days and the appropriate atmosphere and attitude, was literally a life changing experience. Even if the amount of information was huge and required full concentration, l've been all day long fully focused due to Nick's way of engaging and keeping us interested on the topic. I highly recommend him, either for corporate workshops & trainings, or for one to one sessions, he is a truly coach that gives you the trust feeling and you can also see it that he is there because he loves his Job and what he is doing. Thank you, Nick!”
Andrada MURESAN
„Hallo Nicolai, deine Art ist einfach erfrischend, und deine Worte so bedacht. Es war einfach toll, dir zuzuhören. Einiges war mir bereits bekannt, dennoch bereue ich die über 500 km nicht, die ich gereist bin, um dir zuzuhören. Die Geschichte der Bienen und Fliegen werde ich nie vergessen. Ich werde dich sofort weiterempfehlen."
Melani Dubach
„Nicolai Christ schafft es mit seiner Empathie und seinem reichhaltigen Erfahrungsschatz die Teilnehmer in der Gegenwart abzuholen und durch den Blick tief in die eigene Vergangenheit mit auf die Reise in die Zukunft zu nehmen.“
Ulrich Dittmaier
„Nicolai Christ gelingt es, selbst zuweilen trockene Inhalte spannend und nachhaltig zu vermitteln, indem er sie in nachvollziehbaren Kontext setzt und stets Praxisbezug herstellt. Oft bezieht er dabei auch seine persönlichen Erfahrungen und Erlebnisse ein. Sein Training ist so von Authentizität und Menschlichkeit geprägt, gepaart mit einem hohen Maß an Professionalität und Zielorientierung. Danke!'“
Ralph-Thomas Lücke
„Nicolai Christ hält sich nicht allzu lange mit grauer Theorie auf, sondern geht gleich zielgerichtet auf die relevanten Themen ein, mit praxisnahen Beispielen, manchmal durchaus provokativ, aber immer darauf bedacht alle mitzunehmen. Daneben ist er ein äußerst talentierter Motivator.“
Jörn Fritsch
„Nicolai Christ ist mehr als Coach und Trainer. Er zeigt Lösungen und Chancen. Er ist manchmal unkonventionell, meist voller Überraschungen. Die Komfortzone verlassen und auf einem höheren und besseren Level einsteigen ‒ dies war meine wichtigste Erfahrung mit Nicolai Christ.“
Dan Lingenberg
“Having Nick as a coach and trainer has been life changing. I have been lucky to have his skills and knowledge in two different seminars. Where he continues to push the limits for personal and professional growth as he pushes me and other attendees. His depth of knowledge and experience only intensifies the time in seminars through stories and case studies. I highly recommend Nick for his services, expertise and professional know‒how, you just need to be ready to push yourself and grow!”
Stephanie Dahl
“It was a pleasure for me to have Nick as a coach during my leadership trainings. I learned many methods from him which changed my life! These methods helped me not only in business but also in my private life. Thank you Nick very much!”
Murat Demir
"I appreciate Nick's very frank way of communication. In my case this was needed to be confronted with the fact that I am responsible for the change myself. He won't give you answers to please you and take over the work for you ‒ simply because he is not the one to make change happen ‒ but you can be sure that he will guide and support you with empathy and his broad experience. For sure he will have an approach how to solve topics step by step.”
Daniel M.
“Nicolai Christ is a personable and highly professional individual who is attentive to the individual needs of his clients. I have gained a great deal of valuable input that I can directly implement to elevate my business to the next level. I will certainly seek his assistance again in the future. Thank you very much for your valuable time and the added value you provided!“
Claudia Kumli
“Nicolai Christ conveys knowledge in a very vivid and engaging manner, ensuring maximum participant involvement. He addresses individual needs, allowing him to design his course with great flexibility. The practical exercises are highly beneficial, facilitating significant learning. He dedicates time to each participant, imparting a wealth of knowledge that extends beyond theoretical concepts. Overall, he is very approachable and positive.“
Nastaran Bafkham
“Nick impresses with his personable and open demeanor. He quickly establishes rapport with the group and makes even theoretical topics extremely engaging. Combined with numerous personal experiences and anecdotes, it was a highly engaging and meaningful seminar for me. I would gladly attend again!“
Maximilian Prauss
“Nicolai's training was consistently engaging and insightful. He draws from a wealth of personal experience and is a storyteller in the best sense. Even 'dry' topics become entertaining. It was much easier for me to expand my own knowledge. His impulses for self-reflection and self-optimization were inspiring and helpful.“
Oliverio Gomes
“The seminar and coaching session with Nicolai have changed the way I understand and deal with my self awareness. The things, recommendations and advice he gave to me become part of my guiding light for the rest of my life. I’m thankful and appreciate the valuable time I could spend with him.”
DAT Nguyen
“I have never attended a seminar that has benefited me as much as DPM with Nick. The excellent integration of theory and practice is reflected in the flexible approach. Additionally, the seminar was extremely enjoyable, which further reinforced the content. Nick is an asset, whether as a speaker or trainer, and is highly recommended!“
Robert Spang
“Definitely the best training I had in my life! Nicolai was really able to support us exploring ourselves and bring us to a journey of self understanding and then self‒leadership! I would recommend a training with Nicolai to everyone!”
Sara Amendola
Satisfied Customers
The secret to my success is satisfied customers and their successI am grateful to be able to work with so many people from different industries around the world.
Alfing Kessler AON Hewitt Aquila Capital Argenta Assentus Bank Auctus Audi Augeria Avodaq Bayern Munich Basketball Bosch Brookfield Cirquent Citrix comdirect Conti Conto Wedig & Partner Deutsche Bank Deutsche Telekom Dimension Data Donner & Reuschel DSK Leasing DWS eCircle Edwards Lifesciences Elektrobit ETAS everfield FTI Touristik Hannover Leasing HERE Technologies Hilti Ibykus Infor Klöckner Pentaplast Lanxess Leantechnik Lloyd Fonds Mahle MD Consulting Mercedes-Benz Microsoft Midas MPC Nordcapital One Group Oracle Organon Philip Morris Postbank Proventis Renk Ricoh Rimage Sapa Schindler Siemens Enterprise Network SimLearn simplefact Softlab Sonvivo Sprinklr Steiner+Company Sybase Syntegon
"Sales training alone is a waste of money. Successful entrepreneurs invest in the professionalization of their Strategic Sales."
Nicolai Christ
};
if (document.readyState === 'loading') {
document.addEventListener('DOMContentLoaded', run);
} else {
run();
}
})()
Copyright 2026 Nicolai Christ Performance Architects S.L.| All rights reserved.
The offers and content on this site are expressly intended only for entrepreneurs within the meaning of §14 BGB (German Civil Code).