Discovery & Solution Map
The art of mapping your own value proposition to the customer's strategic goals in an understandable way
Discovery‒ & Solution Map
"Customers are not interested in solving their problems, but in achieving their strategic goals."
Nicolai Christ
The Discovery Map is an essential tool to strategic Goals of the Customers to deeply understand the customer's strategic objectives and identify the operational challenges that jeopardize their achievement. It helps identify the direct connection between the customer's strategic objectives and the operational problems that could prevent their achievement. This method enables sales to not only react to current requirements, but also to proactively offer solutions. the long-term on the Visions of the Customers deposit.
The first step of the Discovery Map is to thoroughly analyze the client's strategic goals to understand their true needs and challenges. This is followed by identifying the operational issues that are hindering the client's progress. How Your Products or Services this operational Difficulties solve can and with it indirect the Achievement the strategic Corporate goals of the Customers support.
The advantage of the Discovery Map is that it allows salespeople to holistic Approach to develop a solution that goes beyond simply solving individual problems. Instead of addressing short-term requirements, a solution is formulated that brings long-term efficiency improvements and strategic advantages for the customer.
On the Solution Map The transition from identifying operational problems to developing concrete solutions is visualized. This method shows how your products or services directly address the customer's operational challenges, delivering not only short-term results but also sustainable Solution that has a long-term impact.
In contrast to conventional solutions, which often only have a temporary effect, the Solution Map aims to present the customer with a solution that not only solves his current problems, but also in the long term to Increased efficiency and to Achievement his strategic Goals contributes.
The true value of a solution lies in its ability to enhance the customer’s long-term competitiveness and strategic Ambitions permanently to supportBy precisely tailoring the solution to the specific needs and strategic objectives of the customer, a clearly larger Impact, which goes far beyond mere problem solving.
The Solution Map not only helps to clarify the relevance of the solution, but also ensures that the customer has a long-term Added value which sustainably strengthens its position in the market.
My offer for you
In this seminar, you'll learn how to use the Discover Map to systematically capture your client's strategic goals and operational challenges and gather the necessary information to create a sound basis for your solution approaches. You'll learn how to structure this information and validate it with the client to ensure you consider all relevant aspects.
In the second step, you'll learn how to use the insights gained to develop a solution map that precisely maps your solution to the client's identified problems and goals. We'll focus on how to connect the client's operational requirements with their long-term strategic goals to present a solution that delivers not only short-term but also sustainable results.
This seminar will provide you with practical methods to successfully implement the entire process from discovery to solution map and thus increase your sales success.
Your benefit
The Discovery and Solution Map enable us to precisely identify the customer's challenges and strategic goals and to develop tailor-made solutions that create sustainable and long-term added value.
Higher margins
By focusing on the customer’s strategic goals, the value of the presented solution is perceived significantly higher and better prices are achieved.
Clear customer focus
The customer is at the center of the sales process, which leads to better customer focus and increases customer buy-in. The customer is actively involved in the process.
Fewer objections
Proving how your solution has a lasting impact on achieving the customer's business goals avoids unnecessary objections.
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