Success in sales is no coincidence. Opportunity management is the central process for specifically identifying, evaluating, and successfully implementing business opportunities. Companies that systematically analyze, prioritize, and consistently pursue their sales opportunities win significantly more deals.

A clear methodology ensures that valuable resources are used efficiently, risks are minimized, and sales potential is maximized. Transparent processes and the use of modern tools accelerate decision-making processes, strengthen sales and project business, and sustainably secure competitiveness. At the same time, it enables sound management of the sales process and the development of long-term customer relationships.

We help international corporations and medium-sized businesses fully exploit their sales potential. With systematic opportunity management, we turn opportunities into predictable business success.

Opportunity management encompasses all steps for systematically identifying and realizing business opportunities. The key steps are:

This first phase involves systematically identifying potential business opportunities. Relevant opportunities are identified early through market analyses, customer interactions, and internal insights. The focus is on identifying opportunities of strategic importance and creating a sound basis for further evaluation.

Not every identified opportunity leads to success. In this phase, a systematic assessment is conducted to determine whether an opportunity is actually feasible and economically attractive. Using clearly defined criteria—such as customer needs, decision-making structures, competitive landscape, and the company's own sales opportunities—the most promising opportunities are prioritized. This ensures that the company focuses valuable resources on the best business opportunities.

This phase is about clearly differentiating your service offering from the competition and convincingly highlighting the added value for the customer. Through precise needs assessment and customized solutions, a strong value proposition is developed that clearly demonstrates the unique benefits for the customer. By tailoring the solution to the customer's individual needs, the company strengthens its position as a preferred partner and positively influences the purchasing decision. The goal is to build trust and strategically prepare the opportunity for later closing.

During the proposal phase, a customized solution is presented that is precisely tailored to the customer's needs and requirements. The focus is on highlighting the solution's clear benefits and added value—be it through increased efficiency, cost reduction, or other concrete advantages the customer will achieve by using the solution. The proposal is structured and transparent, allowing the customer to see at a glance how the solution addresses their challenges and brings them long-term success. The goal is to convince the customer and create a clear basis for closing the deal.

The decision-making phase is about providing the customer with a clear and well-founded basis for making a decision. All open questions are answered precisely, objections are addressed actively and professionally, and the benefits of the solution are further substantiated. This is where the added value of the solution is highlighted in terms of long-term benefits, ROI, and successful implementation. The goal is to build customer confidence, allay concerns, and encourage them to make the final decision.

The closing phase focuses on final negotiations and agreement. After all details have been discussed, final adjustments are made and all contractual terms are clearly defined. The goal is to reach a final agreement and lead the client to sign to officially begin the collaboration.