Sales is not a game of Top Trumps; it's not just about the 'value' you sell to your customer. Value selling is celebrated by many as the holy grail of modern sales, but here's the inconvenient truth: it's a myth that steers sales in the wrong direction.
Too often, the perceived 'value' of a product is packaged into generic terms that have no real impact on the purchasing decision because the customer's true needs and individual requirements are overlooked.
Sales professionals fail with value selling because they try to convince customers with rational arguments and standardized 'value propositions' – but that's precisely the mistake. Value selling often disregards the customer's emotional decision-making process and reduces the sale to a series of 'value promises' that often don't even address the customer's actual problem.
This presentation dispels the myth of value selling and shows you how to focus on genuine, customized solutions that truly inspire your customers, instead of relying on 'value promises.' If you're still caught in the 'value selling trap,' you're still negotiating – instead of selling. You won't win by 'explaining value,' but by precisely addressing your customer's actual needs and emotions and presenting the right solution at precisely the right time.
Learn how to structure your pitch so that the customer no longer wants to negotiate because they are convinced by your solution.