Sales is not a quartet game - it's not just about the "value" you sell to your customer. Value selling is hailed by many as the Holy Grail of modern selling, but here's the uncomfortable truth: it's the myth that steers sales in the wrong direction.
Too often, the "value" of a product is packaged in universal terms that have no real impact on the purchasing decision because the true needs and individual requirements of the customer are overlooked.
Salespeople fail with value selling because they try to convince the customer with rational arguments and standardized "value propositions" - but that is precisely the mistake. Value selling often ignores the customer's emotional decision-making process and reduces the sale to a series of "value propositions" that often do not even address the customer's real problem.
This presentation dispels the myth of value selling and shows you how to focus on real, customized solutions that really inspire your customers instead of "value propositions". If you are still stuck in the "value selling trap", you are still negotiating - instead of selling. Because you don't win by "explaining value", you win by precisely addressing your customer's real needs and emotions and presenting the right solution at exactly the right time.
Learn how to design the pitch in such a way that the customer no longer wants to negotiate because he is convinced of your solution.